The expression "Digital Marketing" was coined from the nineties. Digital marketing was formally called and generally known as 'on the net marketing', 'Online marketing', or 'Net marketing'.? ??????? ?????????? ? ???????? ????? ?????????? ??? ??? ?????? ????? ??? ??????????? ??????????? ??? ??? ????????? ??? ??? ?????????? ? ??? ??????. ?????????? ?